Feds poised to regulate viral marketing

Apparently Word-of-mouth marketing – blogging product reviews, sharing them on Facebook, Twitter, etc – isn’t protected by the 1st Amendment? Scary.

If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations

FT’s full report here.